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OhGizmo!: OhGizmo! » Archive » FM/Toshiba Battle Royale Is A New Kind Of Marketing, Happens To Be Fun

  • Fazal Majid · 2 years ago
    It looks like a reprise of the slimy Microsoft ad campaign (see link) that made waves some time ago. You would do well to disassociate yourself from FM, they have no clue what the limits of the acceptable are.

    That reminds me, I need to add "Federated Media" to the list of keywords to filter out in my aggregator...

    http://gigaom.com/2007/06/22/on-the-microsoft-a...
  • Chas Edwards · 2 years ago
    Fazal--I'm the publisher at Federated Media, and I'd love to hear more about your objection to this "Tech Battle Royale" program. The sponsorship relationship with Toshiba is quite transparent from the start, and David's post above takes that transparency even further. The program doesn't affect any editorial content on OhGizmo, and -- as far as I can tell -- doesn't sway the editorial voice at OhGizmo. Is your objection just to the idea that authors can acknowledge advertisers on their editorial pages? Or that an author's content can be licensed for us on a marketer's site or advertorial project? Thanks for the feedback.
  • David Ponce · 2 years ago
    Fazal, could you kindly repost your reply to Chas... It got caught in my spam filter, and accidentally deleted. My apologies