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Doesn't do much good if my boss walks in and I switch from porno to Microsoft's job listings page though...
USB drives as a transport medium for promotional material, sure. But letting an external device control your machine at the push of a button? Removable devices are becoming a fast growing attack vector for spy- and malware, especially in the business area, because everybody's so careless about autorun. Any business where a device like this is expected to work has a seriously flawed computer security plan.
So I don't understand why any self-respecting advertiser would distribute USB devices that rely on autorun features.
Unless you WANT to single out people with low-grade security. Because this usually also means they'll be gullible enough, er, I mean, valuable enough as a new customer. Hum.